In today’s competitive business landscape, achieving growth and standing out online requires discipline and consistency. The key is to incorporate daily habits into your routine that can enhance your online presence and drive more customers to your small business. In this blog post, we will share six powerful habits that can make a significant difference and give you a competitive edge in the marketplace. These habits will help you get noticed online without breaking the bank, whether you are just starting out or have been in business for a while.
Habit One: Snapping Relevant Pictures
In an era where people prefer visuals over extensive text, pictures have a tremendous impact on grabbing attention. Building a collection of visual content by snapping pictures every day can work wonders for your business. You don’t need to be a professional photographer; your smartphone’s camera will suffice. If you’re selling products, capture images of each item, including new arrivals. For service-based businesses, showcase yourself in action, capture before-and-after shots, and consider using pictures of satisfied customers as testimonials. Don’t forget to document events and seasonal moments. Investing a few minutes each day in this habit can yield significant benefits.
Habit Two: Utilize Captivating Images Online
The purpose of taking pictures goes beyond just capturing moments. You need to use them effectively to showcase your business online and convince potential customers that you’re the top choice. Update your Google Business profile, share images on social media, and enhance your web pages with fresh testimonials and eye-catching images. Even adding just one picture per week to your Google Business profile will result in 52 new images by the end of the year. With minimal time investment, you can leverage the power of visual content to strengthen your online presence.
Habit Three: Embrace Vertical Videos
The rise of platforms like TikTok has popularised vertical video formats. Shooting vertical videos may feel unfamiliar at first, but it is a game-changer when it comes to marketing. With platforms like YouTube, Facebook, and Instagram introducing their versions of vertical video formats, such as YouTube Shorts, Facebook Reels, and Instagram Reels, you can reach a wider audience by publishing your videos across multiple platforms. Shooting the video once and leveraging it on all four platforms saves time and resources. Embrace this habit and tap into the vast potential of vertical videos to connect with your target audience effectively.
Habit Four: Build a Strong Online Reputation
In today’s digital world, online reviews play a significant role in shaping a business’s reputation. Approximately 90% of potential customers read online reviews before contacting a business. Prioritize Google reviews since most customers are likely to find you through Google. Request reviews from satisfied customers and provide them with an easy link for posting a review on your Google Business profile. Additionally, offer alternative review platforms like Facebook for customers who don’t have a Google account. Show gratitude for the reviews you receive by responding to them promptly, as it not only demonstrates your appreciation but also influences potential customers.
Habit Five: Respond Promptly to Inquiries and Messages
Modern communication channels have evolved, and customers prefer reaching out through messaging platforms, social media, or emails. To capitalize on potential business opportunities and maintain customer satisfaction, it is crucial to respond promptly. Check all your web channels, including WhatsApp, Messenger, Instagram, and email, at least once a day. By providing swift and helpful responses, you increase the likelihood of closing deals and earning recommendations from satisfied customers. Remember, satisfied customers often become brand advocates and contribute to the growth of your business through positive word-of-mouth.
Habit Six: Leverage Local Connections
Your local community offers a valuable network of potential partners and supporters. Engage with fellow business owners and individuals within your community and explore opportunities for collaboration. Discover if they are involved in local groups, book clubs, blogs, or classes that have related websites. Kindly request them to add a link to your website, emphasizing the support for local businesses. Offering a small discount exclusively for their members can sweeten the deal. Similarly, approach other local businesses with whom you have solid relationships and request them to link to your site. These local links not only boost your website’s rankings on search engines but also enhance your Google Business profile’s visibility.
Committing to these six powerful daily habits can bring remarkable results for your small business’s online presence and growth. By incorporating visual content, embracing vertical videos, utilizing captivating images, building a strong online reputation, responding promptly to inquiries, and leveraging local connections, you can set yourself apart from competitors. Remember, consistency and discipline are key to achieving long-term success. Make these habits a part of your daily routine and watch your small business flourish in the online world.